Wednesday, May 23, 2012

5 Ways to Make a Powerful Logo for Your Brand

The logo is the face of any brand — the very first impression — so its design is extremely important. it symbolizes your company and creates an image nothing else can provide. It is one of the many important yet missed elements for many businesses. Either the company doesn’t have one or it isn’t good enough.



So if you are looking forward to get a powerful logo designed for your brand, make sure that your logo meets the following 5 Power boosters the expert designers of Lite Pearl Design have pointed out:

Lets begin the countdown:

5. Create Balance
Balance is important in logo design because our minds naturally perceive a balanced design as being pleasing and appealing.Keep your logo balanced by keeping the “weight” of the graphics, colors, and size equal on each side.

4. Size Matters!
The shape either has to connect to the name or relevant to your business. A expert designer makes sure not to have your logo be something that the customer has to guess to bring out the traits of your business. Also the shape has to tie in with your business and something that sticks out so people will remember.

3. Clever Use of Color
Color theory is complex, but designers who understand the basics are able to use color to their advantage.

The basic rules to keep in mind are:
  •     Use colors near to each other on the color spectrum
  •     Don’t use colors that are so bright that they are hard on the eyes.
  •     The logo must also look good in black and white, grayscale, and two colors.
  •     Breaking the rules sometimes is okay; just make sure you have a good reason to.

2. Typography Matters
Consider three main points when choosing a font to accompany your logo design. Avoid the most commonly used fonts, such as Comic Sans, or else your design may come off as amateurish. Make sure the font is legible when scaled down, especially with script fonts. One font is ideal, and avoid more than two.

1. The Goal is Recognition
The whole point of creating a logo is to build brand recognition. So, how do you go about doing this? Well, it varies from case to case, but the goal with the logo is for the average person to instantly call the brand to mind. The key to making a popular and recognizable, it is to combine all of the elements : size, style, color, typography, and originality.

Lite Pearl Design ensures to provide unique logos that not only grabs the attention, but also truly represent the essence of the brand. Our expert designers make sure that you get the desired results in really affordable rates. We assure that we offer the best services at amazingly affordable rates.

Lite Pearl Design also offers professional made-to-order service for the development of creative designs for Print ads, Packaging, Corporate Gifts, Corporate Stationery and Out-of-home advertising solutions. when we claim to be “the one stop solution to all your designing needs“, we mean it!

2 comments:

  1. Nice Read! For me, the color seems to be the most important factor e.g Coke's Red and Ford's blue - very recognizable.

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  2. Great post, protection data is where money should be spent! I agree. Not every website can afford responsive design. There are other things the money would be better spent on.
    Mobile App Design Company

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